Mike Aldrich, Director of Greenhills Media Group, has over 28 years experience in the entertainment industry helping creative people produce, promote, market, sell and distribute content internationally. A trusted advisor who offers counsel, connections and business partnerships with integrity at the core of everything he does.
Mike began his professional career at Sony Music Entertainment Australia working in sales, marketing, publicity, promotions and artist relations in both Melbourne and Sydney. After 8 years he moved to the UK to begin his career in Television, selling sports and entertainment content from London and Amsterdam, building an extensive network of international connections.
In 2012 he returned home to Melbourne to help launch Fred Media Distribution for WTFN Entertainment (Bondi Vet, The Living Room, Paramedics). As General Manager he was credited for building the business in its formative years and helping to establish it as an international brand. After five years he went out on his own, launching Greenhills Media Group, a place for independent producers to market content whilst maintaining control. Most recently he has worked closely with Toon Boom to establish a base for the company in Australia and has been appointed as the official agent for their award winning animation software, training and services.
He continues to advise and help producers whenever possible and always up for a chat.